of 17 results for Books: “Jean-Marie Floch” Dec 12, by Jean-Marie Floch and Robin Orr Bodkin Semiotica, marketing e comunicazione. Dietro i. : Semiotica, marketing e comunicazione. Dietro i segni, le strategie () by Jean-Marie. Floch and a great selection of similar New. Search results. of 23 results for Books: “Jean-Marie Floch” by Jean-Marie Floch and Robin Orr Bodkin Semiotica, marketing e comunicazione. Dietro i.

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English Choose a language for shopping. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

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Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. French English 34 Italian 23 Spanish 6.

Floch, Jean-Marie 1947-

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This book should be of value to anyone interested in knowing how to build meaning for a target audience.


I’d like to read this book on Kindle Don’t have a Kindle? Visual identities by Jean-Marie Floch 38 editions published between and in 3 languages and held by 1, WorldCat member libraries worldwide Translated from French, the six essays of Visual Identities offer jfan contribution to the growing field of industrial semiotics.

Semiotics, marketing, and communication: Franco Angeli Language: Most widely held works by Jean-Marie Floch.

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Floch, Jean-Marie [WorldCat Identities]

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