International Marketing Strategy: Analysis, Development and Implementation [ Isobel Doole, Robin Lowe] on *FREE* shipping on qualifying offers . International Marketing Strategy, 5th Edition. Isobel Doole and Robin Lowe. Publishing Director: John Yates. Publisher: Jennifer Pegg. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading for any Isobel Doole, Robin Lowe.
|Published (Last):||19 July 2012|
|PDF File Size:||13.62 Mb|
|ePub File Size:||12.76 Mb|
|Price:||Free* [*Free Regsitration Required]|
The niternational involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option.
Publication Data Place of Publication. User Review – Flag as inappropriate good and easy to understand, well illustrated. This textbook sets out the context, techniques and strategies involved in successful international marketing. Show more Show less.
Ask and It is Dole Other editions – View all International Marketing Strategy: Best-selling in Personal Development See all.
All listings for this product Buy it now Buy it now. Last one Free postage. Any condition Any condition.
Books by Isobel Doole (Author of International Marketing Strategy)
Skip to main content. About this product Description Helps the reader learn, understand and practice a number of elements of the international marketing strategy process.
No eBook available Amazon. The doloe, brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. With short case illustrations, longer integrated cases, summaries and discussion points, undergraduate students should find this easy to use both as a course book and for revision reference.
User Review – Flag as inappropriate excellent. It is a textbook recommended by my teacher he uses the latest version though.
International Marketing Strategy by Isobel Doole, Robin Lowe (Paperback, ) | eBay
Analysis, Development and Implementation. Thank you very much. International Edition Paperbacks Books. Show more Show less. Account Options Sign in. You may also like.
See details for additional description. Skip to main content. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading for any student undertaking these examinations. No ratings or reviews yet.
Be the first to write a review. Essential Grammar in Use with Answers: You may also like. Publication Data Place of Publication. English Grammar in Use Book with Answers: This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
Isobel DooleRobin Lowe. About this product Description This text looks at context, techniques and strategies involved in successful international marketing. This item doesn’t belong on this page.
It takes material from around the world, including Europe, Australia, Pacific Rim and USA, covering consumer and business to business, manufacturing and services. Soole listings for this product Buy it now Buy it now.
International Marketing Strategy by Isobel Doole, Robin Lowe (Paperback, 2012)
Good in term of quality. Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. It sets out to provide a good balance of the theory and implementation behind international marketing.